About us

Our Mission

At Innate, we're on a mission to ignite positive change and inspire greener choices for a better world. Our tagline, "sustainable, natural, eco-conscious," embodies our commitment to providing innovative and eco-friendly solutions that prioritize sustainability and wellness. We believe in the power of small actions to create significant impacts, and we're dedicated to empowering individuals and families to make conscious choices that benefit both them and the planet.

Our Studio

In our studio, nestled in the heart of Hubballi, Karnataka, we're driven by a passion for creating products that are not only economic, comfortable, and easy to use but also promote health and sustainability. We take pride in sourcing all our raw materials locally and empowering local women by handcrafting our products right here in India. By supporting our brand, you're not just investing in quality products; you're also contributing to the Swachh Bharat movement and proudly supporting Make in India.

How it all started

Our journey began with a simple yet powerful realization: when you become a parent, you're not just responsible for your child's well-being but also for the world they'll inherit. As a mother and architect, Priya Tolanavar sought natural and organic solutions for her baby, leading her to the world of reusable cloth diapers.

Driven by a desire to create something truly special, Priya embarked on a journey to design a cloth diaper that not only met her son's needs but also surpassed all expectations. The result? An innovative and eco-friendly diaper design that revolutionized the way parents care for their little ones.

Encouraged by the positive feedback from friends and fellow parents, Priya decided to turn her passion into a purpose. With a dedicated team of like-minded individuals, we established Innate—a brand committed to providing families with high-quality, sustainable diapering solutions that make a positive impact on our planet.

Expanding Our Horizons

Building on the success of our cloth diaper range, we've expanded our offerings to include menstrual hygiene products, recognizing the importance of providing sustainable options for all stages of life. Our commitment to sustainability extends beyond diapering solutions, encompassing every aspect of our brand and product development.

The 4 Ps: Pee, Poop, Period, and the Planet

At Innate, our guiding principles revolve around the 4 Ps: pee, poop, period, and the planet. These pillars drive us every day, reminding us of our responsibility to create products that not only meet the needs of our customers but also contribute to a healthier and more sustainable world. By prioritizing sustainability and environmental consciousness in everything we do, we're working towards a future where every diaper change, menstrual cycle, and daily routine is not just a task but a step towards positive change.

Join us on our journey

As we continue to grow and evolve, we invite you to join us on our journey towards a greener and more sustainable future. Together, we can make a difference—one diaper change at a time. Thank you for being a part of our Innate family.